HOMEMAKERS Expo

Group Project

HOMEMAKERS Expo required a strong online presence to represent the division. The Expos draw large crowds nationally every year so the website needed to speak directly to the consumers and exhibitors.

Services: Website Design, UX
My Role: Digital Designer
Developer: LightSpeed
Digital Manager: Simoni Crause
Content Strategist: Kelli Lakey
HOMEMAKERS Expo

strategy.

The site required a main national section as well as individual regional areas where visitors could read up on a blog that is on-trend and region specific.

Wireframes were sketched and full colour styled versions showing the responsive user interface and functionality were designed.

Pages such as exhibitor listings, galleries and feature areas were created.

HOMEMAKERS Expo - Styleguide
HOMEMAKERS Expo - Styleguide

build.

Taxonomies were created to feed the main blog stories to the national section and direct specific blog posts for each region.

The directory were custom built, allowing the user to filter the business listings via product categories, specials, competitions and features.

HOMEMAKERS Expo - Workflow
HOMEMAKERS Expo - TrendHub
HOMEMAKERS Expo - Directory
HOMEMAKERS Expo - Directory

outcome.

A seamless, stylish website which provides relevant expo content.

The functionality prompts the user to engage and allows information to be easily accessible for an exhibitor or consumer.

Info.

Typeface: Roboto Condensed ; Lato
Colour Breakdown: Dark Grey: #33383c; Medium Grey: #3d4449; Bright Green: #b1bc00

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