strategy.
The site required a main national section as well as individual regional areas where visitors could read up on a blog that is on-trend and region specific.
Wireframes were sketched and full colour styled versions showing the responsive user interface and functionality were designed.
Pages such as exhibitor listings, galleries and feature areas were created.
build.
Taxonomies were created to feed the main blog stories to the national section and direct specific blog posts for each region.
The directory were custom built, allowing the user to filter the business listings via product categories, specials, competitions and features.
outcome.
A seamless, stylish website which provides relevant expo content.
The functionality prompts the user to engage and allows information to be easily accessible for an exhibitor or consumer.
Info.
Typeface: Roboto Condensed ; Lato
Colour Breakdown: Dark Grey: #33383c; Medium Grey: #3d4449; Bright Green: #b1bc00
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