strategy.
The brand needed a fresh, modern look and feel that was more user friendly with an online shop and that could convert visitors to customers.
The product images needed to stand out. Better quality images were taken bringing in natural elements like wood and shells to emphasize the inspiration behind the jewellery pieces.
build.
I sketched wireframes to show the client the sitemap and flow of the website and functionality of the elements.
I used a wordpress theme with a Woocommerce plugin to setup the e-commerce section. The focal point were the product close ups and large white negative spaces to give more emphasis on the intricate detail of the jewellery designs. I kept the colour palette monotone using black and white, with a subtle grey shade to add an earthy undertone.
outcome.
A clean, elegant, responsive, e-commerce theme.
Info.
Typeface: Janda Everyday Casual ; Josefin Sans
Colour Breakdown: Grey: #666; Black:#000; White: #fff
I can help you visualise your idea. Let’s do this.
what they said.
Colleen designed my Lucinda Bell jewellery website. She is very creative and put together the photographs and text beautifully, using the perfect fonts and images. She totally understood the ‘look’ that I was wanting and is both most professional and approachable to work with.
Leave a Reply