strategy.
The client wanted the brand to immediately give a relaxed approach where employees would feel more comfortable and be more open to providing honest feedback.



Although the target market would include groups of people (posse’s) with different agendas, it was essential that the brand identity move away the norm of a serious, commercially conservative tone.
outcome.
A modern, cool design that is a bit quirky but still retains a quality look and feel.
what they said.
Thanks so much for turning my discombobulated ramblings into such a wonderfully coherent brand. Your professionalism is highly valued. I can't wait for the next project!
Vanessa Crawford
Managing Director - Talent Posse
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